Audience Segmentation
Reach the right customers every time with easy-to-use, precise audience segmentation powered by real-time customer data — no SQL expertise needed.
Build Precise Audience Segments
- Define segments-based site activity, affinities, transaction history, and other custom data attributes.
- Create segments based on customers’ likelihood to purchase, churn, engage, or perform a desired action.
- Continuously update segments in real time and adapt to customer data without impacting storage or speed.
Predictive Segmentation
- Use predictive scores to rank each customer based on their likelihood to perform a desired action.
- Interact with every customer based on dynamically updated predictive scores and segments.
- Measure the impact of predictive scores against actual results to ensure the AI is driving your desired outcomes.
LendingTree Grows Customer Engagement with Intentional Lifecycle Journeys
“Every company has data, but if you can’t action off that data instantly, then it doesn’t do you any good. And when dealing in financial products…you better get it right. The magic with Blue Shift is its agility and ability to handle data for segmentation, journeys, and personalization across all channels, no matter the speed or attributes that we put in. We have the flexibility to use our data to improve results across many different use cases.”
Tom Joe
Sr. Director, Marketing CRM, LendingTree
Data Security and Privacy
Blue Shift complies with leading privacy compliance regulations, including GDPR, SOC2, HIPAA, and CCPA.
- Data is encrypted at-rest and in-transit.
- Single sign-on is deployed along with strong password requirements, two-factor authentication, and audit logs.
- Custom user roles and permissions are provided.
See Intent Logic in Action
Sign up for a trial or talk to us about intentlogic audience targeting capabilities. See how easy it is to generate accurate, automatically updated audience segments that are ready to use in all your campaigns within minutes.
